Friday, April 18


today was nchs's sports meet..haha..guess time really passes by real fast..its being one yr since i've attended their sports meet at hougang stadium..well, i guess the time factor is reflected in my current situation too..my exams for my second sem is coming soon which means that i'm going to complete my first yr of uni and today also happens to be my last official day of day too...

on to something else which i've observed these 2 days..if you've being on the road over the past 2 days, i believe you should have noticed a series of billboard advertisements at the bus stops promoting a particular brand of chicken essence..this is not the leading brand which everyone is familiar with so i guess this company is splasing big bucks on gaining a bigger share of the market with this series of advertisements featuring past yrs' top PSLE and O level scorers promoting this brand of chicken essence as their 'choice'..

as an intellectual person, and i'm sure most pple will agree with me, that its obvious that not all of these so called top brainers really drank this chicken essence and i doubt everyone of those featured even knew of this brand before they shot this advertisement...and their success stories obviously don't depend on this brand of chicken essence...

what message is the advertisers trying to tell us? that by drinking this brand of chicken essence, we can become as smart as them? oh come on..thats why i felt that this series of advertisements are really inappropriate and its really a desperate attempt by the company to sell their chicken essence...and the fact that almost every billboard along the bus stop features one of these advertisements..as i travel to and fro school, i can literally see these students almost at every bus-stop...its lk literally screaming out to you 'buy me, buy me' to the point that it gets a bit irritating...

i, for one, will not be bought over by the advertisements and will choose to stick to the BRAND that i've always drank since yg, the BRAND that i trust most..hmmm..i think this can be the new advertising framework which that BRAND can work on if it wants to counter its rival..but on the other hand, i dun think they need this counter-action..i'm sure consumers will be more discerning..

jel; 1:48 pm